Food service marketing campaigns
I was the Knorr Account Manager at Torch B2B and rolled out print and digital marketing to kitchens in restaurants, schools and hospitals across the UK & ROI.
Service
marketing campaigns, DM, POS, media, adverts
Client
Unilever Food Solutions
Year
2011 - 2013
Due to the amount of products under the Knorr brand I was kept very busy – soups, bouillons, sauces, pastes, gravy. Unilever split the products across four Marketing Managers based in Leatherhead, Surrey and I would regular meet them to take briefs and present creative.
Being able to know the status of every single project at any one time is a skill I possess that clients and colleagues rely on.
Whilst the creative concept and headline were created by the design team I wrote any required body copy. Tone of voice and knowing the audience was important. I wasn’t writing for Michelin starred chefs!
I spent four memorable days in Kent at a Knorr Patak's and Blue Dragon shoot, alongside a chef, photo/videographer and food stylist.
I made sure I noted the recipe steps accurately so the edit was easy. Lots of curries were consumed!
